Managing the storage explosion-one copy at a time

April 17th, 2013
Steve Adil
Manager of Disk Products

Most of you are overrun with data but most people do not realize what is behind this data growth. According to Mainline business partner Actifio there are two types of data that are driving the storage explosion:

  1. Production data, which is the real-time data created and used by business applications. This is a lot of data, and it’s growing at a linear rate that varies from business to business, but averages out to about 8%.
  2. Copy data, meaning the data created by all the business systems that make a copy of everything in production. Think backup, snapshot, disaster recovery, business continuity, test and development, analytics, information sharing, even compliance… The data created collectively by these systems grows at a geometric rate, depending on the number of these systems deployed in your environment.

If you’re dealing with a storage explosion right now, strong odds are that excess copy data from these systems is the real cause. According to IDC, most companies are already spending over five times more on the hardware to support copy data. And they predict that during this year, the total cost of supporting copy data will surpass that of supporting the production data that copy data is intended to protect.

And while there are tools out there to help relieve the symptoms, Actifio is the first storage appliance purpose-built to cure the disease. Sounds too simple?

» View our short Actifio demo to learn more.

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